@AJJacobs, @LoveTaza, & @StoryCorps @RootsTechConf

Friday, February 5, 2016

At the Friday keynote session, RootsTech attendees were greeted with some exciting news. First, on-site registration surpassed 26,000. Second, those in attendance were from all 50 states and more than 35 countries. Finally, Thursday night’s Freedmen’s Bureau index-a-thon exceeded its goal. Indexers, on-site and virtual, sought to index 900 batches in 90 minutes; the result was that participants indexed and arbitrated over 1860 batches! As Steve Rockwood said in his opening remarks, “We come to RootsTech to DO family history!” Thursday night’s index-a-thon was a great example of this declaration. It speaks volumes :)

One aspect of RootsTech that I love is the live streaming that allows anyone with an internet connection to be included throughout the majority of the conference. The RootsTech theme is “celebrating families across generations.” It also connects time zones and distance through this technology and it is offered free of charge.

Our cousin A.J. Jacobs returned to the stage this year to report on the Global Family Reunion held on June 6, 2015. He affirmed that Sister Sledge had it right, “We are family.” DNA has helped him discover hundreds of cousins, including his wife. He admits that she is a distant cousin and assures us that their children are all okay. He said that although some cousins had previous commitments, 3700 attended the Global Family Reunion in New York with 40 simultaneous satellite reunions around the world totaling 10,000 more in attendance. The event broke several world records, including biggest worldwide family reunion. One of the purposes of this event is to garner interest in family history. The New York Times, Wall Street Journal, People magazine & Good Morning America provided coverage and the reunion will be featured on the season finale of Finding Your Roots. Jacobs announced another family reunion in 2017 so you may want to keep your 2017 summer calendar free until the date is set. He closed by saying he believes that “We are all related and it’s not us vs. them. It’s just us; there is no them. We’re in this together.”

Jacobs then introduced Josh and Naomi Davis, fellow New Yorkers who author the blog Love Taza. As a couple, they took center stage to share their journey of blogging as newlyweds to blogging as the parents of 3 children. They now have over a million people throughout the world interested in their family adventure. Recently returning from Australia, they admit that theirs is an ordinary life. Besides photography, Naomi likes to capture moments with her children by recording “-isms.” She calls them “Eleanorisms” and “Samsonisms” after their authors. One example Naomi shared was when their daughter Eleanor was “looking at [her] pregnant tummy and asked, “So, is the baby just swimming around in there? … Is she wearing a swimsuit?”                                                            Love Taza WP

As we heard throughout the conference, Josh and Naomi reiterated that “everyone in this room has a story!” and encouraged all of us to “become a part of a global community of storytellers” because “it’s not a story if it’s not told.”

These words were the perfect transition to the next speaker, David Isay, founder of StoryCorps. StoryCorps was founded in 2003 when a recording booth was established in Grand Central Terminal. The premise is that a person brings someone that they want to honor to the booth and he or she then has the opportunity to record a 40 minute interview. StoryCorps provides a facilitator and, if desired, a list of questions. After the interview concludes, one copy of the interview goes to the Library of Congress and another copy is given to those who interviewed.

Isay played for those in attendance a number of excerpts of these stories. In my opinion, no one can tell their story better than they can so, if you’d like to hear these stories, watch the RootsTech keynote address below or listen to a number of examples on the StoryCorps website. StoryCorps expanded its reach by having mobile units that are dispatched throughout the United States. Schedules fill up quickly. Most recently, StoryCorps released an app that allows an individual to record his or her story and send it directly to the American Folklife Center of the Library of Congress where it will be archived. [Note: The StoryCorps app requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is also available for Android from Google Play.]

David Isay closed with a quote from Mary Lou Kownacki, a Philadelphia nun who said, “It’s impossible not to love someone whose story you’ve heard.” As he continued he quoted Mother Teresa saying, “We have forgotten that we belong to each other.” He thanked the RootsTech audience for asking the important questions, for honoring our families, and for listening.

After David Isay’s address, it was time for the Innovator Showdown where 6 finalists competed for $100,000 in cash and prizes. TapGenes took 1st place, followed by STUDIO, and Twile. Twile was also the recipient of the People’s Choice Award.

Although I planned to attend a number of sessions, my schedule permitted only one. It was a panel discussion on ethical dilemmas in the genealogy community. Copyright, plagiarism, compensation, and other issues were addressed. To summarize the wisdom gleaned from the discussion: if it’s a violation of law or a violation of a moral conscience, don’t do it; if it’s considerate of another, such as reimbursing a volunteer for out-of-pocket expenses incurred on one’s behalf, do it.

[Today’s title consists of the Twitter handles of Friday’s keynote speakers or their organizations.]

Copyright ©2016 Lynn Broderick and the Single Leaf. All Rights Reserved.

Entrepreneurs, Industry Leaders & Interested Genealogists Gathered for the Climb @RootsTechConf

A conference is a time of anticipation, a time of gathering, a time of seeing old friends and meeting new. It’s a time of learning and teaching. It’s a time of ideas, a time of product evaluations, and purchase considerations. It’s a time of networking, a time of connection, and a time of celebration. RootsTech is a celebration of “families across generations!”

RootsTech, with the Innovator Summit, is the largest conference of its kind. In 4 days, with 200+ sessions, and 26,000 on-site conference attendees, time is limited and moments are embraced. Nevertheless, when it’s over, there is not one person who could experience all that RootsTech has to offer: 26,000+ people on-site — 26,000+ unique life experiences!

The month of February hosts a favorite holiday of mine, Groundhog Day. Since the movie by the same name was released in 1993, Groundhog Day has come to symbolize repetition, at least until one gets it “right.”

In honor of this idea …

Wednesday, February 3, 2016

The day began as entrepreneurs, industry leaders, and interested genealogists gathered for the climb at the Innovator Summit. Steve Rockwood opened the conference with his first public address since his appointment as CEO of FamilySearch International.

Rockwood says that powerful, positive core feelings about family history are universal. These feelings are the catalyst for action. FamilySearch International will focus on the following five categories of experiences that invoke these feelings to grow the family history audience:

  • Discovery — it can be as simple as a story at the dinner table or as complex as the algorithm that provides hinting
  • FamilyTree — growing the tree that binds and connects us together
  • Searchable Records — search faster, more effectively, “a huge nut to crack” for the benefit of the Google generation
  • Memories — stories and photos,  projected to involve more people in the industry than any other category as millennials are seen as “a journaling generation like the world has never seen”
  • Contextual Help — provide help where millennials are and in the way that they want to receive it

Rockwood closed by saying, “Let us continue to focus in on how to help family historians do their wonderful thing and grow that space, but at the same time, how could we then work with the partners here at RootsTech to maybe bring family history out and become part of the fabric of everyday life? My name is Steve Rockwood. I look at things inside out, upside down, and backwards. When I look at you, I get pumped. I’m excited. And we thank you for coming here and we hope this will be a very fruitful four days for you here at RootsTech. Thank you very much.”

Ken Krogue, president and founder of InsideSale.com, is an industry leader and a self-proclaimed family history and genealogy nut. “When you talk about your passion, good things happen.” I highly recommend you watch his presentation.

If you don’t have the time, you may glean a tidbit or two from this summary:

Principles of InsideSales Marketing

  • Innovation — applying what works in other worlds to your own
  • Go Sell Something — according to one study, four experiences increase one’s ability to sell: 1) a background in competitive sports, 2) being an LDS (Mormon) returned missionary, 3) being an Eagle Scout, and 4) a background in Microsoft Office, particularly Word and Excel
  • Keep a Fresh Perspective — new people bring vision
  • Find What Works Then Focus, Focus, Focus — 5 Things Business Can Learn From A Tree
  • Provide Crazy Value — Price, Quality, Speed (e.g. Costco)
  • “Divert a river … don’t dig a well.”
  • Swim with the Sharks
  • Does one person really matter? — The Currency of Digital Media: Views, Shares, and Comments
  • Research Marketing — shows the speed at which to respond = 5 minutes or less
  • Only Raise Money When You Don’t Need It
  • Find Investors Who Invest In You
  • Manage By the Numbers — use science and statistics to make decisions
  • Digital Media Rules — take the lead
  • Content + Distribution = Results
  • Give Back Along the Way
  • Tell Your Own Story
  • Mobilize Your People

Krogue also provided a list of things to watch in family history and genealogy:

  • Apps converging to platforms
  • From growth to profitability
  • Results focus
  • Wearable tech (e.g. life management)
  • Predictive analytics
  • DNA discoveries

Ken Krogue shared an amazing story about an exchange student who came to stay 2 blocks away from his home. He was up against a proverbial brick wall in pursuit of his Krogue lineage but one night Ken awoke with the realization that the exchange student, Tanita Sode, could be related to the Sode married to Krogue’s ancestor. Tanita asked her grandmother who revealed that she had 210 pages directly relating the Krogue lineage! Krogue asked, “how did that happen?”

Krogue outlined some activities he is involved in such as family history and social media events on Facebook. On Saturday he was going to show conference attendees how to hold a Family Reunion Event on Facebook. Unfortunately, with assignments looming, I was unable to stop by in the Expo Hall. If anyone would like to share what they learned from Krogue in the Expo Hall, email me or leave your nuggets of knowledge in the comments below. Thank you! :)

FamilySearch executives from multiple departments were available to discuss the latest and greatest from FamilySearch as well as receive some feedback. For more information, see the article titled Partner Town Hall with FamilySearch Executives that I wrote for the FamilySearch blog.

One last highlight of the day was the Innovator Showdown. The field of 12 presented to a lunchtime crowd as they competed for $100,00 in cash and in-kind services. The winners were announced at a Media Banquet that evening. Ancestor Cloud, JRNL, STUDIO, The History Project, TapGenes, and Twile all made the final cut to Friday’s Innovator Showdown.

Those that attend the Innovator Summit have the opportunity to hear from industry leaders, developers, and entrepreneurs. The evening holds a number of social events and the RootsTech Hackathon, named by TechCrunch as one of the most compelling hackathons! It’s a great addition to RootsTech. Mark Wednesday, February 8, 2017 for the next Innovator Summit!

Copyright ©2016 Lynn Broderick and the Single Leaf. All Rights Reserved.