Ancestors: How did they live? Who did they love? What did they learn?

Three questions. Three questions that Steve Rockwood, CEO at FamilySearch International, asked in his closing remarks at RootsTech Connect. How did your ancestors live? Who did they love? And, what did they learn? This is the expanded vision at FamilySearch as this work continues to go forward. The organization is committed to assisting people, using its combined resources, in transforming the name of an ancestor into real person. A pinch. A dash. Voilà! The real story.

Rockwood shared that FamilySearch has helped people make connections to their ancestors for over 125 years, but he believes that this is only one-third of its mission. Past, present, and future, FamilySearch seeks to connect each person to a record and the records to each other to create one family tree. One family. He says it’s “all about stories.” 

In 2016, Rockwood compared genealogists and family historians to heart specialists. You can read about it here and here.  In this session he suggests that those involved in this work can turn, change, and heal hearts by exploring the questions in the title of this post as they pertain to our ancestors:

How did our ancestors live?

Who did our ancestors love?

What did our ancestors learn?

I might add that we ask ourselves:

How do we live?

Who do we love?

What are we learning?

We might also want to look to our posterity and ask:

How will they live?

Who will they love?

What will they learn?

Steve Rockwood went on to say, “Your real story matters. Your story deserves to be remembered. It’s your story that has lasting value.” 

Do you agree?

During RootsTech Connect I checked out the mosaic—a family portrait of attendees. When I zoomed out, I saw an artistic rendition of a world map. When I zoomed in, I saw individual portraits of friends, colleagues, and people I’ve never met. We make up the world. We each have a story. Since our stories make up our world, let’s assist one another and write some good ones, you know, ones with happy endings! 

Disclosure of Material Connection: I am designated as an official ambassador and compensated speaker at  RootsTech Connect. Nevertheless, I have been with RootsTech since its inception and with its predecessor for many years as a paid participant. As always, my coverage and opinions are my own and are not affected by my current status. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

© 2021 Lynn Broderick, a.k.a., the Single Leaf. All Rights Reserved.

RootsTech 2019—It’s a Wrap!

After 4 days of family history and genealogy immersion, it’s a wrap! RootsTech was filled with inspiring keynotes, educational sessions, a dynamic Expo Hall, and great entertainment. Jason Hewlett was back as emcee, who entertained us with musical impressions and song parodies, including a song titled, Let It Go. [I link to this particular video at the request of a few mothers who know. Jason was kind enough to direct me to this recording when I asked about it on Twitter. Thank you, Jason!]

After the keynote, there was an opportunity to interview Thom Reed, Michael B. Moore, Elder David A. Bednar, Elder Gary E. Stevenson, and Martin Luther King III.

In his keynote address, Steve Rockwood said what many of us know: “Family history is NOT a spectator sport. Nothing really happens until you act.” The focus this year was on healing that which needs healing within families. Steve Rockwood surprised many by inviting Elder David A. Bednar of The Church of Jesus Christ of Latter-day Saints to the stage to announce a $2 million contribution to the International African American Museum Center for Family History (@IAAMCFH) to be built in Charleston, South Carolina. Charleston is the port to which many enslaved people arrived. Construction for the Center will begin mid-2019 with an estimated completion date in 2021. Audience members laughed when Elder Bednar said that the Church no longer issues checks, but the electronic transfer would take place tomorrow. By now the transaction is history.

Patricia Heaton graced the stage on Thursday with talk of family, Hollywood, and motherhood. The audience laughed when she shared how guests in her parents’ home responded to her mother’s prayers at the dinner table. She also spoke of her perfect shoe size (6) and how she was sent to Milan as a shoe model. This many seem like a small insignificant piece of trivia but I noticed that on the heels of The Edge Effect, a shoe theme was being made manifest this year. 

The following day Saroo Brierley chronicled his miraculous journey for the RootsTech audience. I had the opportunity to participate in an interview with Saroo. I asked him about a book that I heard is being written about his two mothers. His face brightened as he spoke of Sue Brierley, his adoptive mum. She is in the process of writing this book. She kept detailed diaries of their family’s experience while he was growing up and he said that her story laid the foundation for his story. He hopes that the book will be released in about a year, but could provide no further information. 

Jake Shimabukuro speaks with his whole soul through his music and his shoes entertain me. He said that he only plays one ukulele at any given time rather than have many models. He discussed how an instrument needs to learn to respond to the artist and that this takes practice. Of Japanese descent, he mentioned in the interview that a television program wanted to discover his roots. A few months later the show came back and said that they could not find anything, although he knows the cities in Japan where the paper trail ends.  

And for many participants, the sessions offered at RootsTech hold out hope for answers to scaling those brick walls encountered in pursuit of our family’s history. I statistically evaluated my own RootsTech attendance and discovered that I only made it to 42% of the sessions I selected. How about you? You can still download the syllabi from the RootsTech app

Unlike last year, there appeared to be sufficient room in just about every session. The one exception was Relative Race; this session is like a family reunion that takes place each year since 2016 and attendance continues to grow. So next year … 

And not to disappoint fans, but the news at the conference is that the show will once again return to one season per year! Relative Race Season 5 begins Sunday, March 10th, but Season 6 may begin airing as late as Fall 2020. 

I’ve found that RootsTech brings together an international community of genealogists and family historians. Not only were all 50 of the United States represented, but 38 different countries. There is nowhere in the world like it! Visiting with others can be just as educational as attending a session. Nevertheless, I have already started watching the recorded sessions at and the virtual pass is still available for purchase. The field of family history and genealogy is synonymous with lifelong learning.

Speaking of which, the DNA Learning Center was a popular choice for many participants. The purpose of the Center in the Expo Hall was to educate those in attendance about the basics of DNA. This opportunity was independent of any particular company and answered such questions as, “What types of DNA are tested for ancestry purposes?, What can I do with my DNA results?, and What in the world is a centimorgan (cM)?” This center was only a month in its planning. With such short notice and evident success, I think this is an element of the RootsTech conference that is here to stay. 

Connecting through music and dance was the theme of this year’s entertainment. The Edge Effect’s excellent performance and DNA reveal, and Derek Hough performing with the award-winning BYU Ballroom team, provided tired minds with a little mental refreshment. If you happened to miss the performances, The Edge Effect was recorded during Wednesday’s session.

There were over 100 entries submitted to the RootsTech FilmFest in 3 categories: youth, amateur, and professional. The prize winners have been announced, but the 12 finalists’ projects are available on

The winners:

On the final day of the conference I had the opportunity to sit down with Jen Allen, Director of Events, about RootsTech 2019. It was interesting to have her compare and reflect on this year’s successes in light of last year’s fiascos. The introduction of PowerHour, larger rooms for sessions, no badge scanning—with the exception of labs and booths in the Expo Hall, increased the numbers of session per day, lunch for all participants on the first day when food services are not open for business, the Ask Me Anything Crew in turquoise, the Roots Crew in pink, and the DNA Basics Learning Center were all new. Even the keynote sessions were later in the day to allow participants the option of sleeping in rather than miss one pillar of the conference plan. Last year, she knew on day one what needed to change. This year she is satisfied from the initial feedback.The changes have been well received. Nevertheless, the RootsTech team reviews every evaluation and it will only be after this exercise that decisions will be made about RootsTech 2020. So when you receive your survey, complete it and submit it. The team has proven that they listen.

Amy Archibald and children

On a personal note, I would like to thank Amy Archibald who kept ambassadors up-to-date throughout the year. I would also like to thank Anne Metcalf and Virginio Baptista for all that they did to support the ambassadors in their respective duties during the conference. Anne continually provided timely updates and reminders concerning interviews. Virginio was there to film and photograph moments that may not have been captured otherwise. Thank you! You were awesome!

Anne Metcalf and Virginio Baptista

Now it’s on to RootsTech London! It will be held October 24-26, 2019 at the ExCel Centre. This 3 day conference will feature 150 sessions, keynote speakers, the Expo Hall, and evening entertainment. Unlike Salt Lake City, RootsTech London will not offer lab classes or host a Family Discovery Day this year. Registration is now open! 

Disclosure of Material Connection: I am designated as an official ambassador to the RootsTech Conference and RootsTech London. As such, I am provided complimentary admission and other services to accomplish my duties. Nevertheless, I have been with RootsTech since its inception and with its predecessor for many years as a paid participant. As always, my coverage and opinions are my own and are not affected by my current status. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

© 2019 Lynn Broderick, a.k.a., the Single Leaf. All Rights Reserved.

RootsTech 2019 Is Almost Here! Are You Ready?

The RootsTech team announced today that the conference will be receiving attendees from all 50 of the United States and from 37 different countries! It truly is an international event and there are plenty of ways to participate!

Each year RootsTech improves on its direct communication to its vast audience. Whether you subscribe by email, follow on social media—like Twitter—and/or register for its blog, you are already in the know about this international conference. But, in case you haven’t heard, the RootsTech team has secured some great keynote speakers this year, over 300 sessions to attend, an amazing Expo Hall—the genealogy-technology Mecca, with a few additional opportunities and services.


First, the keynote speakers this year are FamilySearch’s own Steve Rockwood, Patricia Heaton, Saroo Brierley, and Jake Shimabukuro. I remember Steve Rockwood’s first keynote address as CEO of FamilySearch at RootsTech 2016. I wrote about it for the FamilySearch blog. Maybe you remember it, too. He suggested that family historians are heart specialists that can bring deep and meaningful experiences to our families. This year’s theme is still a mystery, at least for me.

On Thursday Patricia Heaton will be the RootsTech guest keynote. Also known as Debra Barone from the hit television series, Everybody Loves Raymond, Patricia carved out her place as a star when, in 2000, she was the first to win a Primetime Emmy among the cast with an encore win the following year as the Outstanding Lead Actress in a Comedy Series. In 2002 she published her book, Motherhood and Hollywood: How to Get A Job Like Mine. As her career advanced she received a star on the Hollywood Walk of Fame in 2012! She followed this with a series on the Food Network, Patricia Heaton Parties, that won her the 2016 Daytime Emmy for Outstanding Culinary Program. Recently she published a cookbook, Patricia Heaton’s Food for Family and Friends: 100 Favorite Recipes for a Busy, Happy Life.

Saroo Brierley will join the stage on Friday. If his name is unfamiliar to you, check out Netflix, or another source, and watch the movie Lion before Friday. Based on his 2014 book, A Long Way Home: A Memoir, this is an amazing story that has touch so many hearts. It depicts the longing for family, even when among loved ones, and how technology played a part to unite him with family over the miles and through the years. Nominated for 6 Academy Awards, including Best Picture, some have suggested that a person watch this movie with a box of tissues, some have wished that they invested in Kleenex, but I find this movie heartwarming and endearing.

On Saturday Jake Shimabukuro will be on stage. While I do not know if he’ll play “While My Guitar Gently Weeps,” a song posted to YouTube that went viral before he knew of YouTube, I’m sure that the RootsTech audience, both onsite and virtual, will be in for a real musical treat. His latest recording is The Greatest Day. A ukulele sensation, who knew?

I’ve said it before, the RootsTech team brings together individuals whose life experiences and successes are varied. RootsTech has brought in speakers from the tech industry, the science community, the writer’s circle, the political realm, the entertainment industry, the sports arena, the bloggers’ sphere and, of course, the field of family history and genealogy. I have never been disappointed!


Whether you’re onsite, participating virtually, or just plan to catch the recorded sessions as time allows, this app is for YOU! Available for iOS and Android, the ratings do not seem to reflect my experience. It’s been a great resource!

There are handouts for many sessions that you can download to your device or email to yourself. If you need a printed copy, you can do that, too! The app is updated about every hour so if there is a discrepancy between the website and the app, go with the information on the app.

The full conference schedule is available with the ability to star each session that you’re inclined to attend and this will add the session to your personal schedule. (Even with the live-streamed sessions, the recorded sessions, and the virtual pass, I have one hour with five possible sessions to attend.🤫) You can share this information with friends, take notes for the session and, finally, rate the session once you attend it. Not sure which session would be ideal for you? Sometimes it’s a challenge, but consider your personal family history goals, check out the speakers’ bios, and review the handouts. This should help you make an informed decision.

With all of the session information transferred to “My Schedule,” you can then set up reminders so that you can stay on track. Tyler Stahle shows you how in this Road to RootsTech video. You can also added to your schedule meetups from various organizations and groups with whom you associate.

There are other interesting aspects to the RootsTech app so take the time to explore it. Just a hint for those who identify themselves with more than one first and/or last name—when filling out your profile, your name will be alphabetized by the first name you place in the surname field. Two-surname individuals may be difficult to find if they place both surnames in the surname field, but go by their last name, such as Elizabeth Garrett Anderson.  If Elizabeth goes by the surname “Anderson,” Elizabeth would place “Elizabeth Garrett” in the first field and “Anderson” in the surname field. But, if Elizabeth goes by the surname “Garrett Anderson,” she would place “Elizabeth” in the first field and “Garrett Anderson” in the surname, or last name, field. Then, under the “Attendees” section of the app, your friends can find you where they expect to find you. There’s been some confusion about the “Attendees” and “Speakers” alphabetical listings in the app, so check both places if you can’t find someone.


If you haven’t been to the Salt Palace, this Road to RootsTech video will give you an idea of the expansive area that houses the latest in genealogy and technology products to assist you in your research. In all of my years attending this conference and its predecessor, I can offer this advice: be prepared to buy, but don’t be sold! There are many useful products and subscriptions to purchase, but know what will best suit your research plan and budget. With that said, RootsTech is one of the best places to purchase genealogy software, subscriptions, DNA kits, and a few crafty items to decorate your home.


This year RootsTech is offering basic classes to inform those new to genetic genealogy about what DNA can do to assist them in their research. From what I understand, these classes are independent of the vendors in the Expo Hall. RootsTech was seeking licensed science educators to provide this portion of a RootsTech education. I regret that my only contribution is that I updated my article in preparation for RootsTech, which I titled, “RootsTech 2019 Playbook for the Hail Mary of Genealogy—DNA.” It may be helpful to you as well. Here is the schedule:

FOR THOSE #NOTATROOTSTECH, HERE’S THE LIVE-STREAM-AT-A-GLANCE CHART:These live-streamed sessions will be recorded and available after the conference.


There are also other sessions that will be recorded, so if you are at the Salt Palace Convention Center and deciding between 2 or more sessions, scroll down and check this list at It may help you in making your decision onsite. These sessions are being recorded, but not live streamed, and will be available to everyone shortly after the last day of the conference. I have placed them in a table to view at a glance for your convenience: This table is accurate at the time of publishing, but the RootsTech app is updated hourly so confirm any information that is important to you.


There is so much more that is being offered at RootsTech this year, but let me mention one last option for participation. If you cannot make it to Salt Lake City to be onsite, if the live streaming and recorded sessions leave you wanting more, there is the virtual pass. It is a stand alone pass for those not attending the conference and a discounted add-on if you are attending onsite. This pass can be purchased up to 2 months after the conference. These sessions will be posted 10-15 days after the conference. Those registered will receive notice of availability by email. The individual may view any of the 18 sessions up to one year from RootsTech 2019.

However you will be participating in RootsTech 2019, enjoy this opportunity to further your education in the pursuit of your family tree! I’ll do my best to keep you posted!

About RootsTech

RootsTech, hosted by FamilySearch, is a global conference celebrating families across generations, where people of all ages are inspired to discover and share their memories and connections. This annual event has become the largest of its kind in the world, attracting tens of thousands of participants worldwide.

Disclosure of Material Connection: I am designated as an official ambassador to the RootsTech Conference and, as such, I am provided complimentary admission and other services to accomplish my duties. Nevertheless, I have been with RootsTech since its inception and with its predecessor for many years as a paid participant. As always, my coverage and opinions are my own and are not affected by my current status. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

© 2019 Lynn Broderick, a.k.a., the Single Leaf. All Rights Reserved.

Storytelling Opens Thursday’s Session @RootsTechConf

Thursday, February 4, 2016

Rockwood Ties 2016-The Single LeafSteve Rockwood opened Thursday’s session of RootsTech with a few of his family stories. One story he told was when he was a young boy who, although he need heart surgery, didn’t want anyone “messing with [his] heart.” The doctor didn’t gain Steve’s trust by his medical degrees and training. He gained his trust by wearing cool and funny ties. Although the doctor’s expertise was essential to young Steve’s care, it was the ties that won Steve’s confidence. And subsequently, Steve’s doctor did not try to turn him into a heart doctor.

The same is true with family history. A family member may need the outcomes of family history: love, peace, joy, happiness, belonging, etc., but may not need to become a genealogist. Steve encouraged conference attendees to consider someone in their family who would benefit from sharing a family story. He suggested that a different approach may be necessary and encouraged everyone to make it fun, in small doses, to build trust and relationship.

Rockwood introduced his neighbor, Kathy Tarullo, a stay-at-home mom who recently graduated with a bachelor of general studies degree with an emphasis in family history and genealogy. Rockwood and his wife Jill were invited to Kathy’s graduation party where she served refreshments associated with her ancestors decoratively arranged with a story behind each one. Kathy also mentioned another project she is working on where she is taking an ancestor’s story and turning it into a children’s book written in poetic form. These are some of the ideas shared to inspire attendees to consider ways of making family history part of everyday life.

RootsTech began to trend #4 on @Twitter during the opening session of RootsTech Photo credit: Wendy Smedley

RootsTech began to trend #4 on @Twitter during the opening session of RootsTech Photo credit: Wendy Smedley

Next up was the host of BYUtv’s American Ride Stan Ellsworth. He surprised the crowd by entering the hall on his classic Harley-Davidson. I’ve been to RootsTech, even before it was known by its new name, and I have NEVER seen anything like it! Ellsworth shared his passion for the American story that is our collective story. Nevertheless, “every American family has its own unique heritage, traditions, its own roots ’cause all of us came from somewhere before we came here,” Ellsworth said. He continued, “every American family has its own story to tell … These people want their stories remembered; they want their stories to be celebrated. You can begin your own journey. You can start your own exploration. You can find your heroes. You can find your heritage. You can find your roots. So kick a leg over and begin to discover your family’s own unique American ride.”

After his impassioned speech, Ellsworth was delighted to introduce Paula Williams Madison, a successful businesswoman who retired in 2011 to pursue the story of her maternal grandfather Samuel Lowe. Madison thanked FamilySearch for helping her find her Chinese family. She credits FamilySearch and the individuals who index for solving this mystery in her family. If you are a volunteer and ever wondered if what you do makes a difference, Paula Williams Madison wants you to know that you do.

Before RootsTech I listened to her memoir, Finding Samuel Lowe: China, Jamaica, Harlem. I chose the audio book so that I could listen to Madison’s story in her own voice. It made a difference to me. I encourage you to watch her keynote address, read or listen to her book, and watch the documentary. It is an amazing family journey.

Regrettably, Paula Williams Madison’s uncle, the youngest son of Samuel Lowe, passed away in China the Sunday before RootsTech. As her American family members returned to China to gather and attend the funeral, Paula determined that she would give her keynote address at RootsTech. It’s the way her uncle would have wanted it. After briefly meeting with the media, Paula began the long journey to China arriving with 4 hours to spare before her uncle’s funeral. My personal condolences to Paula Williams Madison and her extended family in Harlem, Jamaica, and China at the loss of such a wonderful patriarch. I am so grateful that Paula found her family and reconnected with them during the last few years.

Next, Bruce Feiler took center stage. He began his remarks by saying that he felt like RootsTech is the “Super Bowl of storytelling.” [This may be true but just an FYI, “Super Bowl” is a registered trademark of the NFL.] He told stories of his adventures in his keynote address:

Feiler says that the “secret sauce” of a happy family is that they TALK, they talk a lot, about what it means to be a family. He recommends 3 things that families can do to be happier:

  1. Write a family mission statement.
  2. Do storytelling games in your family.
  3. Tell your family history; use pictures.

Feiler said that the single most effective idea for a happy family is to tell your family’s story. It is the same for biological and/or adopted families. It is the family narrative that is critical for the resilience of its individuals. He recommends that a person grounds their story in the oldest stories ever told, find a way to make it part of everyday, and don’t keep the story to one’s self, but share it! He mentioned that his New York Times article, The Stories That Bind Us, was the most emailed article for an entire month and, out of the 850,000,000 articles saved to the Pocket app, it was the second most saved article on the entire planet for the entire year. It’s worth the read.

He also encourages seniors to tell their story. He is working on another book and made a request that attendees write to him and tell him their experiences of how they accomplished this in their own families.

Feiler was diagnosed with cancer a number of years ago. On the one year anniversary of that fateful day, he asked his doctor what advice the doctor would give Feiler’s daughters if they came to him. The doctor replied, “I would tell them what I learned. I would tell them that everybody dies, but not everybody lives. I want you to live.” As a family historian I would add, “and set aside time to record it.”

Bruce Feiler closed his keynote address with great counsel for all of us: “Every now and then find a friend, take a walk, and share a story.” I witnessed a lot of this as I went about my day at RootsTech.

RootsTech is a massive conference with many opportunities throughout each day, including the event organized to index the records of the Freedmen’s Bureau. These records were created when the bureau was established in 1865 by Congress to help former black slaves and poor whites in the South in the aftermath of the U.S. Civil War. Although RootsTech is an unique experience to each person, it is almost universally a very long, engaging, and exhausting day for all!

Copyright ©2016 Lynn Broderick and the Single Leaf. All Rights Reserved.

Entrepreneurs, Industry Leaders & Interested Genealogists Gathered for the Climb @RootsTechConf

A conference is a time of anticipation, a time of gathering, a time of seeing old friends and meeting new. It’s a time of learning and teaching. It’s a time of ideas, a time of product evaluations, and purchase considerations. It’s a time of networking, a time of connection, and a time of celebration. RootsTech is a celebration of “families across generations!”

RootsTech, with the Innovator Summit, is the largest conference of its kind. In 4 days, with 200+ sessions, and 26,000 on-site conference attendees, time is limited and moments are embraced. Nevertheless, when it’s over, there is not one person who could experience all that RootsTech has to offer: 26,000+ people on-site — 26,000+ unique life experiences!

The month of February hosts a favorite holiday of mine, Groundhog Day. Since the movie by the same name was released in 1993, Groundhog Day has come to symbolize repetition, at least until one gets it “right.”

In honor of this idea …

Wednesday, February 3, 2016

The day began as entrepreneurs, industry leaders, and interested genealogists gathered for the climb at the Innovator Summit. Steve Rockwood opened the conference with his first public address since his appointment as CEO of FamilySearch International.

Rockwood says that powerful, positive core feelings about family history are universal. These feelings are the catalyst for action. FamilySearch International will focus on the following five categories of experiences that invoke these feelings to grow the family history audience:

  • Discovery — it can be as simple as a story at the dinner table or as complex as the algorithm that provides hinting
  • FamilyTree — growing the tree that binds and connects us together
  • Searchable Records — search faster, more effectively, “a huge nut to crack” for the benefit of the Google generation
  • Memories — stories and photos,  projected to involve more people in the industry than any other category as millennials are seen as “a journaling generation like the world has never seen”
  • Contextual Help — provide help where millennials are and in the way that they want to receive it

Rockwood closed by saying, “Let us continue to focus in on how to help family historians do their wonderful thing and grow that space, but at the same time, how could we then work with the partners here at RootsTech to maybe bring family history out and become part of the fabric of everyday life? My name is Steve Rockwood. I look at things inside out, upside down, and backwards. When I look at you, I get pumped. I’m excited. And we thank you for coming here and we hope this will be a very fruitful four days for you here at RootsTech. Thank you very much.”

Ken Krogue, president and founder of, is an industry leader and a self-proclaimed family history and genealogy nut. “When you talk about your passion, good things happen.” I highly recommend you watch his presentation.

If you don’t have the time, you may glean a tidbit or two from this summary:

Principles of InsideSales Marketing

  • Innovation — applying what works in other worlds to your own
  • Go Sell Something — according to one study, four experiences increase one’s ability to sell: 1) a background in competitive sports, 2) being an LDS (Mormon) returned missionary, 3) being an Eagle Scout, and 4) a background in Microsoft Office, particularly Word and Excel
  • Keep a Fresh Perspective — new people bring vision
  • Find What Works Then Focus, Focus, Focus — 5 Things Business Can Learn From A Tree
  • Provide Crazy Value — Price, Quality, Speed (e.g. Costco)
  • “Divert a river … don’t dig a well.”
  • Swim with the Sharks
  • Does one person really matter? — The Currency of Digital Media: Views, Shares, and Comments
  • Research Marketing — shows the speed at which to respond = 5 minutes or less
  • Only Raise Money When You Don’t Need It
  • Find Investors Who Invest In You
  • Manage By the Numbers — use science and statistics to make decisions
  • Digital Media Rules — take the lead
  • Content + Distribution = Results
  • Give Back Along the Way
  • Tell Your Own Story
  • Mobilize Your People

Krogue also provided a list of things to watch in family history and genealogy:

  • Apps converging to platforms
  • From growth to profitability
  • Results focus
  • Wearable tech (e.g. life management)
  • Predictive analytics
  • DNA discoveries

Ken Krogue shared an amazing story about an exchange student who came to stay 2 blocks away from his home. He was up against a proverbial brick wall in pursuit of his Krogue lineage but one night Ken awoke with the realization that the exchange student, Tanita Sode, could be related to the Sode married to Krogue’s ancestor. Tanita asked her grandmother who revealed that she had 210 pages directly relating the Krogue lineage! Krogue asked, “how did that happen?”

Krogue outlined some activities he is involved in such as family history and social media events on Facebook. On Saturday he was going to show conference attendees how to hold a Family Reunion Event on Facebook. Unfortunately, with assignments looming, I was unable to stop by in the Expo Hall. If anyone would like to share what they learned from Krogue in the Expo Hall, email me or leave your nuggets of knowledge in the comments below. Thank you! :)

FamilySearch executives from multiple departments were available to discuss the latest and greatest from FamilySearch as well as receive some feedback. For more information, see the article titled Partner Town Hall with FamilySearch Executives that I wrote for the FamilySearch blog.

One last highlight of the day was the Innovator Showdown. The field of 12 presented to a lunchtime crowd as they competed for $100,00 in cash and in-kind services. The winners were announced at a Media Banquet that evening. Ancestor Cloud, JRNL, STUDIO, The History Project, TapGenes, and Twile all made the final cut to Friday’s Innovator Showdown.

Those that attend the Innovator Summit have the opportunity to hear from industry leaders, developers, and entrepreneurs. The evening holds a number of social events and the RootsTech Hackathon, named by TechCrunch as one of the most compelling hackathons! It’s a great addition to RootsTech. Mark Wednesday, February 8, 2017 for the next Innovator Summit!

Copyright ©2016 Lynn Broderick and the Single Leaf. All Rights Reserved.