Entrepreneurs, Industry Leaders & Interested Genealogists Gathered for the Climb @RootsTechConf

A conference is a time of anticipation, a time of gathering, a time of seeing old friends and meeting new. It’s a time of learning and teaching. It’s a time of ideas, a time of product evaluations, and purchase considerations. It’s a time of networking, a time of connection, and a time of celebration. RootsTech is a celebration of “families across generations!”

RootsTech, with the Innovator Summit, is the largest conference of its kind. In 4 days, with 200+ sessions, and 26,000 on-site conference attendees, time is limited and moments are embraced. Nevertheless, when it’s over, there is not one person who could experience all that RootsTech has to offer: 26,000+ people on-site — 26,000+ unique life experiences!

The month of February hosts a favorite holiday of mine, Groundhog Day. Since the movie by the same name was released in 1993, Groundhog Day has come to symbolize repetition, at least until one gets it “right.”

In honor of this idea …

Wednesday, February 3, 2016

The day began as entrepreneurs, industry leaders, and interested genealogists gathered for the climb at the Innovator Summit. Steve Rockwood opened the conference with his first public address since his appointment as CEO of FamilySearch International.

Rockwood says that powerful, positive core feelings about family history are universal. These feelings are the catalyst for action. FamilySearch International will focus on the following five categories of experiences that invoke these feelings to grow the family history audience:

  • Discovery — it can be as simple as a story at the dinner table or as complex as the algorithm that provides hinting
  • FamilyTree — growing the tree that binds and connects us together
  • Searchable Records — search faster, more effectively, “a huge nut to crack” for the benefit of the Google generation
  • Memories — stories and photos,  projected to involve more people in the industry than any other category as millennials are seen as “a journaling generation like the world has never seen”
  • Contextual Help — provide help where millennials are and in the way that they want to receive it

Rockwood closed by saying, “Let us continue to focus in on how to help family historians do their wonderful thing and grow that space, but at the same time, how could we then work with the partners here at RootsTech to maybe bring family history out and become part of the fabric of everyday life? My name is Steve Rockwood. I look at things inside out, upside down, and backwards. When I look at you, I get pumped. I’m excited. And we thank you for coming here and we hope this will be a very fruitful four days for you here at RootsTech. Thank you very much.”

Ken Krogue, president and founder of InsideSale.com, is an industry leader and a self-proclaimed family history and genealogy nut. “When you talk about your passion, good things happen.” I highly recommend you watch his presentation.

If you don’t have the time, you may glean a tidbit or two from this summary:

Principles of InsideSales Marketing

  • Innovation — applying what works in other worlds to your own
  • Go Sell Something — according to one study, four experiences increase one’s ability to sell: 1) a background in competitive sports, 2) being an LDS (Mormon) returned missionary, 3) being an Eagle Scout, and 4) a background in Microsoft Office, particularly Word and Excel
  • Keep a Fresh Perspective — new people bring vision
  • Find What Works Then Focus, Focus, Focus — 5 Things Business Can Learn From A Tree
  • Provide Crazy Value — Price, Quality, Speed (e.g. Costco)
  • “Divert a river … don’t dig a well.”
  • Swim with the Sharks
  • Does one person really matter? — The Currency of Digital Media: Views, Shares, and Comments
  • Research Marketing — shows the speed at which to respond = 5 minutes or less
  • Only Raise Money When You Don’t Need It
  • Find Investors Who Invest In You
  • Manage By the Numbers — use science and statistics to make decisions
  • Digital Media Rules — take the lead
  • Content + Distribution = Results
  • Give Back Along the Way
  • Tell Your Own Story
  • Mobilize Your People

Krogue also provided a list of things to watch in family history and genealogy:

  • Apps converging to platforms
  • From growth to profitability
  • Results focus
  • Wearable tech (e.g. life management)
  • Predictive analytics
  • DNA discoveries

Ken Krogue shared an amazing story about an exchange student who came to stay 2 blocks away from his home. He was up against a proverbial brick wall in pursuit of his Krogue lineage but one night Ken awoke with the realization that the exchange student, Tanita Sode, could be related to the Sode married to Krogue’s ancestor. Tanita asked her grandmother who revealed that she had 210 pages directly relating the Krogue lineage! Krogue asked, “how did that happen?”

Krogue outlined some activities he is involved in such as family history and social media events on Facebook. On Saturday he was going to show conference attendees how to hold a Family Reunion Event on Facebook. Unfortunately, with assignments looming, I was unable to stop by in the Expo Hall. If anyone would like to share what they learned from Krogue in the Expo Hall, email me or leave your nuggets of knowledge in the comments below. Thank you! :)

FamilySearch executives from multiple departments were available to discuss the latest and greatest from FamilySearch as well as receive some feedback. For more information, see the article titled Partner Town Hall with FamilySearch Executives that I wrote for the FamilySearch blog.

One last highlight of the day was the Innovator Showdown. The field of 12 presented to a lunchtime crowd as they competed for $100,00 in cash and in-kind services. The winners were announced at a Media Banquet that evening. Ancestor Cloud, JRNL, STUDIO, The History Project, TapGenes, and Twile all made the final cut to Friday’s Innovator Showdown.

Those that attend the Innovator Summit have the opportunity to hear from industry leaders, developers, and entrepreneurs. The evening holds a number of social events and the RootsTech Hackathon, named by TechCrunch as one of the most compelling hackathons! It’s a great addition to RootsTech. Mark Wednesday, February 8, 2017 for the next Innovator Summit!

Copyright ©2016 Lynn Broderick and the Single Leaf. All Rights Reserved.

The Ascent Begins Today with the Innovator Summit @RootsTechConf

The Salt Palace Convention Center will serve as RootsTech’s base camp this year, beginning today through Saturday, February 6, 2016. Family historians, genealogists, and other interested parties will begin their ascent to greater knowledge and opportunities within the industry starting with the Innovator Summit.

Ken KrogueThe Innovator Summit is the world’s largest family history technology conference. Ken Krogue, a highly successful tech entrepreneur and founder of Insidesales.com, will give the keynote address at 9am followed by 2 sessions of choice.

At 12:15pm, those in attendance will be provided boxed lunches and have the opportunity to attend the 2016 RootsTech Innovator Showdown where 6 finalists will be chosen for the final showdown on Friday, February 5. You may view the video submissions of the 12 semifinalists at rootstech.org/showdown. They’re competing for a total of $100,000 in cash and prizes!

Following the Innovator Showdown, five 30 minute sessions will be offered at the Innovator Summit. RootsTech will simultaneously offer two sessions beginning at 3pm. These sessions will be followed by a networking social and the Innovator Hack-a-thon, an event that is touted “for those with a penchant for late night collaborative coding.”

RootsTech VIPs 2016On Thursday through Saturday, opening sessions will begin at 8:30am. The keynote speakers for Thursday will be Steve Rockwood, Managing Director for the Family History Department and President/CEO of FamilySearch International; Paula Williams Madison, Chairman and CEO of Madison Media Management LLC, a Los Angeles based media consultancy company with global reach and the author of Finding Samuel Lowe: China, Jamaica, Harlem; and Bruce Feiler, “one of America’s most popular voices on contemporary life” and author of The Secrets of Happy Families and other notable books.

On Friday, attendees will hear from Josh and Naomi Davis of the blog Love Taza and David Isay of StoryCorps. Michael Leavitt’s keynote address will be streamed live on Saturday. He is a former governor of the state of Utah and the founder and chairman of Leavitt Partners. He will be followed by Doris Kearns Goodwin, a world-renowned presidential historian and Pulitzer Prize–winning author.

In addition, those in attendance will have the opportunity to explore the Expo Hall and attend numerous other social events, including concerts by Crescent Superband with Ryan Innes and Lower Lights. One event that I would like to highlight is the opportunity to view the documentary Finding Samuel Lowe: From Harlem to China at 2:00pm on Saturday in Room 151 of the Salt Lake Convention Center.

RootsTech 2016-FDD-with Sheri Dew and Wendy NelsonFamily Discovery Day will begin at 1pm on Saturday with an outstanding team recruited to inspire those who are members of the Church of Jesus Christ of Latter-day Saints to get into the game of family history and genealogy and provide temple ordinances for their ancestors. Elder Dale G. Renlund and Sister Ruth Renlund with their daughter Ashley will open this event in Hall D, followed by Sister Sheri Dew, Sister Wendy Watson Nelson, Sister Rosemary M. Wixom and Brother Stephen W. Owen. It is my hope that although Taysom Hill and Britain Covey play for in-state rivals, Taysom will connect with Britain to score a genealogical touchdown by inspiring families and youth at this year’s event!

If you are unable to attend this year’s conference or watch the live streaming of select sessions, including Family Discovery Day, follow #RootsTech on social media and the FamilySearch blog. You can receive automatic notifications of the latest posts by visiting familysearch.org/blog and providing your email address. If you haven’t already done so, subscribe to The Single Leaf and I will do my best to keep you posted.

For those new to the family history and genealogy community and those who are seasoned, let us remember:
“Every mountain top is within reach if you just keep climbing.”
― Barry Finlay, Kilimanjaro and Beyond

Copyright ©2016. Lynn Broderick and the Single Leaf. All Rights Reserved.