A conference is a time of anticipation, a time of gathering, a time of seeing old friends and meeting new. It’s a time of learning and teaching. It’s a time of ideas, a time of product evaluations, and purchase considerations. It’s a time of networking, a time of connection, and a time of celebration. RootsTech is a celebration of “families across generations!”
RootsTech, with the Innovator Summit, is the largest conference of its kind. In 4 days, with 200+ sessions, and 26,000 on-site conference attendees, time is limited and moments are embraced. Nevertheless, when it’s over, there is not one person who could experience all that RootsTech has to offer: 26,000+ people on-site — 26,000+ unique life experiences!
The month of February hosts a favorite holiday of mine, Groundhog Day. Since the movie by the same name was released in 1993, Groundhog Day has come to symbolize repetition, at least until one gets it “right.”
In honor of this idea …
Wednesday, February 3, 2016
The day began as entrepreneurs, industry leaders, and interested genealogists gathered for the climb at the Innovator Summit. Steve Rockwood opened the conference with his first public address since his appointment as CEO of FamilySearch International.
Rockwood says that powerful, positive core feelings about family history are universal. These feelings are the catalyst for action. FamilySearch International will focus on the following five categories of experiences that invoke these feelings to grow the family history audience:
- Discovery — it can be as simple as a story at the dinner table or as complex as the algorithm that provides hinting
- FamilyTree — growing the tree that binds and connects us together
- Searchable Records — search faster, more effectively, “a huge nut to crack” for the benefit of the Google generation
- Memories — stories and photos, projected to involve more people in the industry than any other category as millennials are seen as “a journaling generation like the world has never seen”
- Contextual Help — provide help where millennials are and in the way that they want to receive it
Rockwood closed by saying, “Let us continue to focus in on how to help family historians do their wonderful thing and grow that space, but at the same time, how could we then work with the partners here at RootsTech to maybe bring family history out and become part of the fabric of everyday life? My name is Steve Rockwood. I look at things inside out, upside down, and backwards. When I look at you, I get pumped. I’m excited. And we thank you for coming here and we hope this will be a very fruitful four days for you here at RootsTech. Thank you very much.”
Ken Krogue, president and founder of InsideSale.com, is an industry leader and a self-proclaimed family history and genealogy nut. “When you talk about your passion, good things happen.” I highly recommend you watch his presentation.
If you don’t have the time, you may glean a tidbit or two from this summary:
Principles of InsideSales Marketing
- Innovation — applying what works in other worlds to your own
- Go Sell Something — according to one study, four experiences increase one’s ability to sell: 1) a background in competitive sports, 2) being an LDS (Mormon) returned missionary, 3) being an Eagle Scout, and 4) a background in Microsoft Office, particularly Word and Excel
- Keep a Fresh Perspective — new people bring vision
- Find What Works Then Focus, Focus, Focus — 5 Things Business Can Learn From A Tree
- Provide Crazy Value — Price, Quality, Speed (e.g. Costco)
- “Divert a river … don’t dig a well.”
- Swim with the Sharks
- Does one person really matter? — The Currency of Digital Media: Views, Shares, and Comments
- Research Marketing — shows the speed at which to respond = 5 minutes or less
- Only Raise Money When You Don’t Need It
- Find Investors Who Invest In You
- Manage By the Numbers — use science and statistics to make decisions
- Digital Media Rules — take the lead
- Content + Distribution = Results
- Give Back Along the Way
- Tell Your Own Story
- Mobilize Your People
Krogue also provided a list of things to watch in family history and genealogy:
- Apps converging to platforms
- From growth to profitability
- Results focus
- Wearable tech (e.g. life management)
- Predictive analytics
- DNA discoveries
Ken Krogue shared an amazing story about an exchange student who came to stay 2 blocks away from his home. He was up against a proverbial brick wall in pursuit of his Krogue lineage but one night Ken awoke with the realization that the exchange student, Tanita Sode, could be related to the Sode married to Krogue’s ancestor. Tanita asked her grandmother who revealed that she had 210 pages directly relating the Krogue lineage! Krogue asked, “how did that happen?”
Krogue outlined some activities he is involved in such as family history and social media events on Facebook. On Saturday he was going to show conference attendees how to hold a Family Reunion Event on Facebook. Unfortunately, with assignments looming, I was unable to stop by in the Expo Hall. If anyone would like to share what they learned from Krogue in the Expo Hall, email me or leave your nuggets of knowledge in the comments below. Thank you! :)
FamilySearch executives from multiple departments were available to discuss the latest and greatest from FamilySearch as well as receive some feedback. For more information, see the article titled Partner Town Hall with FamilySearch Executives that I wrote for the FamilySearch blog.
One last highlight of the day was the Innovator Showdown. The field of 12 presented to a lunchtime crowd as they competed for $100,00 in cash and in-kind services. The winners were announced at a Media Banquet that evening. Ancestor Cloud, JRNL, STUDIO, The History Project, TapGenes, and Twile all made the final cut to Friday’s Innovator Showdown.
Those that attend the Innovator Summit have the opportunity to hear from industry leaders, developers, and entrepreneurs. The evening holds a number of social events and the RootsTech Hackathon, named by TechCrunch as one of the most compelling hackathons! It’s a great addition to RootsTech. Mark Wednesday, February 8, 2017 for the next Innovator Summit!
Copyright ©2016 Lynn Broderick and the Single Leaf. All Rights Reserved.